Recently Google’s Martin Splitt gave his statement through tweeter that Meta description provides a summary of the essential topics of the webpage to Google. Meta description is one of the factors the helps to rank the website. Now lets’s see brief details about everything.
What is Meta Description?
Meta description is an HTML summary that gives the Summary of the particular web-page. Google displays this meta description when you search anything on it. Overall you can say meta description affects the SEO ranking effect.
It should be clear in your mind that This is not the only parameter through which your site can rank. You have to work on all the parameters by SEO.
Below you can see the example of Meta description:
Above you can see the three to four lines of description that gives the Summary of the web page. It highlights some of the keywords and appears to you according to your search keyword.
How can just meta description can have negative or positive effects on your site! He claimed that the meta description with the title offers google a top-level summary of the page.
Now let’s see, What exactly Martin Splitt tweeted:
.@g33konaut are there any additional details you can share here regarding the importance of meta descriptions for Googlebot?
— Brian Freiesleben (@type_SEO) August 6, 2020
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When Martin claimed that meta description provides the Summary of a web page John Mueller– Google’s Webmaster Trends Analyst, stated that it is not the meta description that affects the ranking of the site. See what he tweeted;
Earlier Martin Splitt has stated that he is not involved in any part of ranking factors of the site. Google uses the meta description as a web page summary or the title element!
You may have the answer or not, but one thing is sure, To rank your site on google, you must have to check all the ranking factors of SEO.