Telecom company Bharti Airtel launched a new platform “Airtel IQ” on Monday. Now you may have the question that what is Airtel IQ, then let’s know about it. Airtel IQ is a omni-channel communications platform that is cloud-based. The main purpose of it is to secure the communication for the customers to engage them more.
Company has also said that many popular companies such as Urban Company, Justdial, Havells, Dr. Lal Path Labs, Swiggy, Rapido, and many more companies have signed up for the beta Phase for Airtel IQ as a Customer.
This model is running on a Pay-as-you-go Model which simply means that cost depends on the consumption level only. Adarsh Nair who is the Chief Product Officer of Bharti Airtel said that;
Businesses are increasingly looking for the cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you prefer shopping online, or ordering food from your favorite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”
It can eliminate the need for multiple communication platforms for various channels. with a small amount of code, businesses can embed communication services such as Voice, Messages, IVR – interactive voice response in the application and several digital properties through one unified platform across mobiles and desktops.
Now, It has entered into $1 billion Indian cloud communications market with Airtel IQ. Adarsh Nair has also stated that it is first amongst the several games changing products that we will be bringing into the market.
As we can expect from the giant telecom company, it is Robust, Secure, and also cost-efficient. In further upcoming days, we can see more success towards the communication platform.