Recently someone has asked Google’s John Mueller about why their site loses the google rankings. Although the site is working correctly but ranking has just gone!
Later he spoke about 4 reasons that may result in losing your ranking. He doesn’t share with the general statement but gave the overview. Before we discussed what he said, let’s see that what’s wrong with your site that affects ranking?
Many people have stated that their site is ranked for four to five years. the investigate whole things including Outbound links as well as inbound links. Everything was perfect, then what’s the result behind losing ranking!
Later they found that there 5 sites which were impacted, with the same Keywords! As they have used similar keywords just on different sites.
Table of Contents
Google’s ranking statements by John Mueller
He has stated everything in statements, now lets elaborate it more.
Top Rankings are not permanent
If you have a belief that once your site is ranked, then it will be there forever, then this is your myth. These top rankings are temporary.
What Mueller said:
“In general, just because the site was appearing well in search results for many years, That doesn’t mean that it will continue to appear well in search results in the future.
These kinds of changes are essential to be expected on the web, it’s a very common dynamic environment”
Google’s Algorithm frequently changed
This is one of the reasons to updation in your site. When the algorithm of google changes, it really affects your site with ranking. As it changes how google understand to read the web pages.
we usually think that google targets the type of websites for ranking, but the thing is most of the algorithms are not about targeting the types of sites. Many of the algorithms are about the content of the page, understanding users and web pages!
What Mueller said:
“Things on our side usually changes with our algorithms in search.”
Changes in the Internet
Everything on the internet keep changing on a daily basis. Somewhere new sites are coming, Content changes, some sites get high ranking, some falls, and many more.
Due to this search engine queries and its relevant pages also get changes or updates.
What Mueller said:
“Apart from this, things on the web change with your competitors, with other sites…”
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People do change
This is also affected by ranking your site. If your content or product becomes less popular in the market then traffic on your website gets slowed down. so it is recommended to keep your content on trend- As user wants.
What Mueller said:
“And finally on the user side as well, the expectations may change over time.
So just because something has performed great in the past doesn’t mean it will continue to perform great in search in the future.”
one thing to keep in mind that one of the best quality of the site is that the content of its page gets updated on a regular basis. Dynamic site is that which has better improvement, user experience and keep the user engaged.
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